Right now you might be asking yourself, "Is The Top Secret Truth About Santa Claus right for my family?" Allow me to shed some light on how we designed this book, who it is for, and when it might be right for you. As the Director of the TST Agency, I have come to realize that there is a wide array of families who have various ideas on how to treat the issue of Santa Claus. I call it "The Santa Claus Spectrum."
After years of research at the TST Agency, we have come to find that 99.97% of parents fall somewhere between these two categories on The Santa Claus Spectrum:
- "We don't do Santa because it takes away from the REAL meaning of Christmas."
- "I dove head first into the deep end on the Santa Claus issue."
As you can see, these are pretty polarizing positions. But the good news is that the The Top Secret Truth About Santa Claus was designed with both sides of the spectrum in mind, along with everyone in between those points of view. This book is truly for everyone! But the real question is about timing of when this book should be read.
If you are closer to the "We don't do Santa because it takes away from the REAL meaning of Christmas" end of the Santa Claus Spectrum, then this is a great tool for you to use with your family right from the start! You will find that it answers all of the questions without interfering with the real meaning of Christmas, in fact, you just might find that there's quite a lot about "Santa" that you didn't know. You will also find that we offer resources for your kids to be in the know without blowing "the top secret truth" for everyone else.
If you are closer to the "I dove head first into the deep end on the Santa Claus issue" end of the spectrum, well this book is for you ONCE you decide the gig is up and the "top secret truth" needs to be shared. With loads of market research, we believe this tool will help your children transition well into the next phase of their childhood without feeling upset about the truth, but instead being excited about it.
But the TST Agency won't leave you hanging after the book, we have already created several resources to guide you through the "next steps" of your Christmas journeys. Stay tuned, we have lots more in store coming your way!
For those of you who are visual, here is a short video explaining the Santa Claus Spectrum, feel free to share it with your friends and family.